Beryl

Beryl, a London-based cycling tech startup, needed a rebrand after expanding globally and facing a trademark issue. They tasked Point with creating a new identity that evolved from their original visual style and worked across all areas of the business. Drawing inspiration from the green gemstone Beryl, Point developed a brand system based on its hexagonal structure, incorporating the colour green to signify durability and quality.

The result is a modern, cohesive brand identity that reflects Beryl's innovation and intrinsic value.