Overview
WorldRemit, a global money-transfer service, partnered with Point to create a brand identity that reflects and celebrates their diverse, hardworking customer base. Through research into the customs and traditions of their users, Point developed a vibrant, abstract visual language that feels inclusive while avoiding ties to any specific culture.
Visual Identity
Strategy
Art Direction
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Result
The result is a welcoming and trustworthy brand identity that resonates with WorldRemit’s global audience.
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